Our customers are mainly business professionals who license FogStock images for marketing purposes. These include ad agencies, designers, publishers, and editorial markets. We are in need of all subjects to meet the needs of our broad client base. There are, however, subjects that have higher demand than others depending on current trends. Best-selling subjects involve people performing a variety of activities especially in business, technology, and medical categories. Popular categories also include family issues, sports, and education. We need people of all ages and ethnicity. Keep in mind the current trends in photographic style. These include, but are not limited to: movement, blur, graininess, shallow depth of field, sepia, rich black and white, non-traditional cropping, off-color, cross-processed, total out of focus, etc. Most subjects that succeed are based on concepts and themes such as teamwork, winning, speed, strength, power, and success.